An online audio distribution platform that specializes in hip-hop, rap, and urban music. A key feature of DatPiff is that unregistered users are allowed to download any mixtape uploaded to the site that has been Sponsored.
Design Process
Analysis
Define
Design
The presence of music in life is becoming more and more widespread, and this is also true for me personally. I love to listen to music while creating, designing and driving.
Nowadays, there are so many music platforms out there, but I found that the most popular ones are Spotify, Apple Music and Youtube Music, which made me wonder why other music platforms are not competitive to these. So I did some research on this, and after checking many music platforms, I found that excluding the problem of resources, the biggest problem is the interface design and the way they are marketed. After culling I decided to redesign the webpage for DatPiff, who focuses on mixtapes, a form of distribution that was developed in the early days of hip-hop and a sentimental and retro representation.
Why The Project
The background is too random and does not match the style
The landing page information is incomplete and does not highlight the theme
No style in the interface design, no hip hop or mix tape elements to be seen
The use of colors is too monotonous
Commercial promotion is not comprehensive enough
Key Problems
Use of hip-hop and retro colors to emphasize the style
Promote services and mobile applications of DatPiff
Tweak the interface design and modernize it
Interspersed advertising and promotional media to increase attention to people
Solutions
Analysis
Define
Design
My Role
Duration
2 weeks
Design Artifacts
Change the overall layout of the site
Use colors that fit the theme: hip-hop and retro
Reach UI design principle and a better interface
Show important information instead of hiding them
Use landing pages to catch the user's eye: market the site's services and expand commerce
My goals for the project
Want to learn more about my end-to-end design process?