A easier online grocery shopping experience
Elder-friendly online grocery ordering and delivery app
Elder-friendly online grocery ordering and delivery app
Overview
TapGo is an elderly-friendly focus online grocery platform designed to help users with low technical literacy. As essential services move online, especially post-COVID-19, TapGo simplifies the experience with larger text, easy navigation, and added assistance, making digital grocery shopping accessible for users.
Goals
Goals
Make the online grocery experience more accessible to the elderly
Making the elderly feel comfortable with digital tools
Helping the elderly maintain their independence and reducing the favors needed by family members or friends
Make the online grocery experience more accessible to the elderly
Making the elderly feel comfortable with digital tools
Helping the elderly maintain their independence and reducing the favors needed by family members or friends
Overview
TapGo is an elderly-friendly focus online
grocery platform designed to help users with low technical literacy. As essential services move online, especially post-COVID-19, TapGo simplifies the experience with larger text, easy
navigation, and added assistance, making digital grocery shopping accessible for users.
Problems
Problems
During the peak of the COVID-19 pandemic, I realized my grandparents, particularly my grandfather who lives alone in Shanghai, were facing severe shortages. Unable to navigate online grocery platforms during mandatory quarantine, he struggled to access essential items. Witnessing this, along with similar stories worldwide, motivated me to explore the technological challenges the elderly face.
During the peak of the COVID-19 pandemic, I realized my grandparents, particularly my grandfather who lives alone in Shanghai, were facing severe shortages. Unable to navigate online grocery platforms during mandatory quarantine, he struggled to access essential items. Witnessing this, along with similar stories worldwide, motivated me to explore the technological challenges the elderly face.
Research
Research
In a rapidly evolving digital world, many elderly individuals struggle to adapt to new technologies. This challenge became especially critical during the pandemic, particularly for those living alone who need support to maintain their independence.
Research Goals
Understanding the current online grocery delivery experience (existing process and challenges)
Uncovering users’ pain points and gain points
Learning what needs to be improved and changed based on users’ past experiences with
competitor products
User Research
I conducted moderated user interviews and surveys to better understand the needs of elderly
users who have difficulty with technology, but also all users in general.
User Interviews
6 participants, including my grandmother and grandfather who struggled with getting access
to groceries while quarantined in Shanghai.
Survey
15 participants, ranging from 30-60 years old.
In a rapidly evolving digital world, many elderly individuals struggle to adapt to new technologies. This challenge became especially critical during the pandemic, particularly for those living alone who need support to maintain their independence.
Research Goals
Understanding the current online grocery delivery experience (existing process and challenges)
Uncovering users’ pain points and gain points
Learning what needs to be improved and changed based on users’ past experiences with
competitor products
User Research
I conducted moderated user interviews and surveys to better understand the needs of elderly
users who have difficulty with technology, but also all users in general.
User Interviews
6 participants, including my grandmother and grandfather who struggled with getting access
to groceries while quarantined in Shanghai.
Survey
15 participants, ranging from 30-60 years old.
Competitive Analysis
Competitive Analysis
Competitor apps include Daily Fresh, Yong Hui Life and Da Run Fa Life. These applications are aimed directly at users who are familiar with technology. As a result, this creates difficulties for users that are unfamiliar with technology.
Competitor apps include Daily Fresh, Yong Hui Life and Da Run Fa Life. These applications are aimed directly at users who are familiar with technology. As a result, this creates difficulties for users that are unfamiliar with technology.
Target Audience
Target Audience
My primary target audience was the elderly, especially those who have limited technology skills, live alone, or lack family or friends that can act as a support system.
Though my research focused on the elderly, improving the online grocery delivery experiences will benefit all users.
My primary target audience was the elderly, especially those who have limited technology skills, live alone, or lack family or friends that can act as a support system.
Personas
Personas
Based on my user interviews and research, I created two personas: the elderly who live alone during pandemic and the elderly who live with their family during pandemic.
Based on my user interviews and research, I created two personas: the elderly who live alone during pandemic and the elderly who live with their family during pandemic.
Empathy Map
Empathy Map
I created an empathy map and user journey map to understand the elderly’s behaviors in real life and while using the applications; these played an important role in the direction of my final application.
I created an empathy map and user journey map to understand the elderly’s behaviors in real life and while using the applications; these played an important role in the direction of my final application.
User Journey Map
User Journey Map
The user journey map shows the steps and mood changes of the individual using the application, which allowed me to understand the user's needs while in online grocery shopping.
The user journey map shows the steps and mood changes of the individual using the application, which allowed me to understand the user's needs while in online grocery shopping.
User Flow
User Flow
The user flow shows the steps the user needs to take in order to complete the task of ordering online groceries and getting them delivered.
The user flow shows the steps the user needs to take in order to complete the task of ordering online groceries and getting them delivered.
Information Architecture
Information Architecture
The information architecture(IA) shows where users can find the information and navigation they need within the application.
This helped me organize the contents for the final product.
The information architecture(IA) shows where users can find the information and navigation they need within the application.
This helped me organize the contents for the final product.
Design
Design
While designing high fidelity mock ups, I did research on accessibility: the standard fonts certified on cell phones are generally 12-14 pixels. In order to help users with reading difficulties, the basic font in TapGo is 18 pixels.
While designing high fidelity mock ups, I did research on accessibility: the standard fonts certified on cell phones are generally 12-14 pixels. In order to help users with reading difficulties, the basic font in TapGo is 18 pixels.
Style Guide
Style Guide
Creating a simple user interface style guide can maintain consistency throughout the application.
Creating a simple user interface style guide can maintain consistency throughout the application.
Reflection
Reflection
Challenges
In this project, I researched the difficulties faced by elderly individuals during the COVID-19 pandemic,
specifically their limited access to fresh groceries. Conducting interviews with elderly users and hearing
their honest experiences was incredibly rewarding. Through these conversations, I not only learned about their struggles with technology but also realized that this is a global issue that extends beyond just the elderly and beyond the pandemic.
What I Learned
As I researched deeper, it became clear that unfamiliarity with technology affects people of all ages, not just the elderly. This insight inspired me to broaden the scope of TapGo to make it an application designed for anyone who may find technology challenging. I envision TapGo as a platform that welcomes users who are eager to learn and adapt, making technology a tool for convenience in their daily lives.
Next Steps
This project has been a significant learning experience, showing me the impact of thoughtful design in making technology accessible to all. I am eager to continue improving my skills and expanding my understanding of inclusive design principles in future projects, bringing more convenience and ease
to those who need it most.
Challenges
In this project, I researched the difficulties faced by elderly individuals during the COVID-19 pandemic,
specifically their limited access to fresh groceries. Conducting interviews with elderly users and hearing
their honest experiences was incredibly rewarding. Through these conversations, I not only learned about their struggles with technology but also realized that this is a global issue that extends beyond just the elderly and beyond the pandemic.
What I Learned
As I researched deeper, it became clear that unfamiliarity with technology affects people of all ages, not just the elderly. This insight inspired me to broaden the scope of TapGo to make it an application designed for anyone who may find technology challenging. I envision TapGo as a platform that welcomes users who are eager to learn and adapt, making technology a tool for convenience in their daily lives.
Next Steps
This project has been a significant learning experience, showing me the impact of thoughtful design in making technology accessible to all. I am eager to continue improving my skills and expanding my understanding of inclusive design principles in future projects, bringing more convenience and ease
to those who need it most.
Other projects
Other projects
Miro
Adobe Illustrator
After Effect
Adobe Photoshop
Procreate
Figma
Framer
Cinema 4d